Connection options
Understand the differences between connected-device integrations and the official WhatsApp Business Platform, including supported messaging features, setup requirements, compliance responsibilities and limitations.
Option 1
For businesses exploring linked-device WhatsApp connectivity.
Connect through a supported QR-linked session for messaging capabilities that the chosen integration can provide.
This connection method relies on unofficial WhatsApp Web technology. It is not an official Meta Business API integration and may carry account restrictions, interruptions and feature limitations.
order_update
Template
appointment_reminder
Template
Customer service window
Conversation
Option 2
For businesses that want official API-based customer communication.
Use supported Meta Business Platform capabilities, such as approved templates, customer service messaging, interactive experiences and eligible business integrations.
Setup, messaging charges and available functions depend on Meta requirements and account eligibility.
Side by side
| Connected Device | Official WhatsApp Business Platform | |
|---|---|---|
| Technology | Unofficial WhatsApp Web linked-device session, connected by QR code | Official Meta Business Platform API |
| Setup | Scan a QR code from a supported number | Meta business account, number registration and eligibility checks |
| Business-initiated messages | Limited to what the chosen integration can provide | Approved templates required |
| Customer service messaging | Where the integration supports it | Supported, within Meta's messaging rules |
| Interactive experiences | Depends on the integration | Supported interactive message types |
| Charges | Differ from official API pricing; infrastructure or connection charges may apply | WhatsApp Business Platform fees apply, set by Meta |
| Risks & limitations | May carry account restrictions, interruptions and feature limitations | Depends on Meta requirements and account eligibility |
| Suited to | Businesses exploring linked-device connectivity | Businesses that want official API-based communication |
Available connection methods, limitations and eligibility will be confirmed during onboarding.
Your responsibilities
WhatsApp's messaging policies apply to your business regardless of the tool you use.
FAQ
Straight answers about what FlashReply is designed to do, and what depends on your connection method.
Not necessarily for every proposed connection mode. FlashReply is being designed to distinguish unofficial linked-device connectivity from the official WhatsApp Business Platform. Each has different requirements, risks and limitations.
Eligibility depends on the number's current setup and the selected connection method. FlashReply will provide connection-specific guidance and requirements.
The campaign system is intended for relevant, permission-based business messaging. Availability, message limits and template requirements depend on the connection method and applicable WhatsApp policies.
FlashReply cannot guarantee that a WhatsApp number will never be restricted. Businesses must follow applicable platform rules, consent requirements and messaging policies. Unofficial connections carry additional risks.
Tell us about your number, your team and how you message customers today. We'll walk you through the options and their limits.
Tell us about your business and the WhatsApp workflows you want to improve.