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Acceptable Use Policy

The rules for messaging customers through FlashReply. They exist to protect the people you message, your number and the platform.

Draft outline — pending legal review. This page lists what the final acceptable use policy will cover. It is not yet the binding text.
  1. 01

    Consent first

    • Message only people who have agreed to hear from your business
    • Keep a record of how consent was obtained
  2. 02

    Honor opt-outs

    • Stop messaging people who ask you to
    • Make opting out easy in every campaign
  3. 03

    Templates and automation

    • Approved templates for business-initiated messages on the official platform
    • A clear path to a human in automated customer service
  4. 04

    Prohibited use

    • Unauthorized large-scale or unsolicited messaging
    • Deceptive, harmful or unlawful content
    • Messaging restricted by WhatsApp's commerce and business policies
    • Sharing sensitive information where platform or legal rules prohibit it
  5. 05

    Regulated industries

    • Additional restrictions for healthcare, financial services and other regulated activities
  6. 06

    Enforcement

    • How violations are handled, including suspension
    • How to report misuse